Durkan “Dematerializes” Carpet with Ecosense

Durkan, the carpet giant that's part of The Mohawk Group, the carpet mammoth, is downsizing. Their new EcoSense line is shrinking carpet: "To reduce impact on the environment, these styles have been micro-engineered to use less material. With dematerialization, fewer raw materials are used, less transportation costs are incurred and we reduce the environmental footprint of this product." At a time when much attention has been called to carpet manufacturing's waste and environmental impact, Durkan is listening--and answering the call for a greener alternative. The 26-oz. carpet--"Economical. Ecological. EcoSense"--has the added benefit of affordability, so the "styles are perfect for your green projects with tight budgets."

Ocean Wind. Designed by Durkan.

Available as a patterned cut and loop design entitled Clean Grid, EcoSense lets you (and your wallet) feel good without sacrificing good design. Featuring a running line pattern, Clean Grid comes in 12 colors, including the cleverly named Solar Power (orange), Being Green (lime), Wind Farm (gray), and Ocean Wind (teal). My favorite is the subtle, earthy Recycled Paper, whose background color copies kraft paper--it reminds me of walking on packaged gifts, since I like to wrap everything in the stuff. If you prefer, you can customize EcoSense, using one of the 418 designs in the Merit Custom line, which includes everything from the circular, kinetic Circumscribe to the blocky, graphic Rubicon to the floral, ornate Limoges. Any of these patterns can be made in the EcoSense lightweight carpet, using the colorways in Clean Grid. Durkan has also unveiled a 100% recycled-content pad and smart catalogs, excellent partners for EcoSense--because the company "is ready to lead you to greener pastures."

Durkan “Dematerializes” Carpet with Ecosense

Circumscribe. Designed by Durkan.

Durkan “Dematerializes” Carpet with Ecosense

Being Green. Designed by Durkan.

Durkan “Dematerializes” Carpet with Ecosense

Limoges. Designed by Durkan.

Posted June 7, 2010 by Alicita Rodriguez

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