Fans of both high design and excellent food (and I think there's a crossover demographic somewhere along the continuum between Top Chef and Top Design) will be pleased to hear that a signature event of the AD Home Design Show is the three-day-long Culinary Demonstration event (Friday-Sunday) featuring NYC foodies including Yoel Cruz, Kurt Gutenbrunner, and Lulzim Rexhepi. And whom, pray tell, has the show selected to outfit the digs whereby these top chefs will showcase their wares?
Porsche Design P7340. Designed by Poggenpohl.
Why the onomatopoeic Poggenpohl, of course. Self-styled as "the best known kitchen brand in the world," Poggenpohl's presence in more than 70 countries around the globe testifies to the accolade. The company also claims to be "indelibly linked to the history of fitted kitchens." The claim is certainly true, but that didn't stop them from a brief--if timely--departure of sorts: their Porsche Design P7340 concept brings a vaunted tradition of sleek, efficient German engineering to a modular, customizable, and millennial approach to efficiency and high style.
Porsche takes the humble rectangle as a point of departure, and uses it to construct the modular template they call a frame: "a formal translation of a functional principle within which the kitchen can be designed without constraints." The Porsche concept thus makes it possible to arrange kitchen elements (open cabinetry, sliding drawers, pull-down cupboards--not to mention range, sink, and other built-in appliances like steam ovens and coffee makers) in whatever configuration your gourmand's heart desires, and to alter said arrangement whenever the feeling strikes.
The look of Porsche is ultra contemporary to be sure. Countertops and facing come in a mix and match potpourri of driftwood or oak brushed veneer, satinized or polished glass (in platin beige, deep black, olive or "frozen" green, and pure white), quartz-based Amazon patinato, and black granite--definitely a tantalizing assortment of options for color and texture, opening up possibilities for both striking contrasts or a monochromatic look. Storage options include conventional swing out doors, pull-outs, drawers, swing-up flaps, and "a variety of cutlery tray inserts and basic forms that can accommodate practical accessories." This last feature draws attention to Poggenpohl's keen awareness of the craftsmanship of cooking. After all, they say, "in spite of all the aesthetic and social requirements a kitchen must meet, it is essentially a workshop... Fully extending drawers present their easily accessible contents that are visible at a glance. Equipped with modular elements, they become personalised toolboxes that follow the principle of organizational practicality."